TA Tracey Adams.
For software, ERP and HR/payroll firms

Senior sales and marketing for firms that sell, implement and support business software.

25 years in the Unit4, Sage and HR/payroll world. I speak your buyers' language, from Finance and HR Directors to IT leads, and I can start without a long induction.

Book a 30-minute call See the packages

Where partners usually get stuck

The founder or a practice lead does the selling between delivery work, so pipeline comes in waves.
Your installed base is loyal but under-served. Renewals are reactive and upsell happens by accident.
You've built a new service or product, but there's no go-to-market plan behind it.
The vendor wants growth targets met, and marketing is one person doing everything.

Packages

Account Growth Partner

  • Account plans for your top 20 clients
  • Renewal risk register and quarterly value reviews
  • Upsell and cross-sell campaigns, including cloud migration
  • Case studies and reference programme

Launch and Grow

  • Proposition, packaging and pricing
  • Buyer's guide, webinar and LinkedIn video
  • Email nurture, landing page and lead scoring
  • A catalogue of fixed-scope services

Pipeline Builder

  • ICP and target account list
  • Trigger and intent monitoring
  • Multi-touch outbound: email, LinkedIn, phone
  • Qualified first meetings, logged in your CRM
Retainer plus success bonus
Bid writing
Public sector tenders, RFPs and frameworks, including G-Cloud. I've contributed to contract wins worth more than £4m.

Track record in the ecosystem

  • Helped take Embridge Consulting from boutique firm to Global No.1 Unit4 Partner in under four years
  • Took a system selection consultancy to market, from a quotation tool to a catalogue of fixed-scope services
  • Over 150% of personal target for Unit4 consultancy training in multiple years
  • Grew one client from first enquiry to a £380k multi-year support contract
  • Won Sage Intacct and consultancy clients across universities, schools, charities, trade unions and professional services
Unit4 ERPx, HCM, FP&A Sage Intacct and Sage People iTrent, Zellis, HiBob Higher education, charities, public sector
"One of the most customer-focused people I have worked with."
Former manager, Embridge Consulting

Let's talk about your next quarter.

30 minutes, no charge. Bring your pipeline and your customer list.

web@tracey-adams.co.uk Back to home