More of the right customers, without hiring a sales and marketing team.
I work a few days a month inside your business, getting more from the customers you have, launching new services and finding new customers. 25 years in sales and marketing, from national software firms to Cornish independents. Based in Camelford, working across Cornwall, the South West and the UK.
Growing businesses with good customers and no time to win more
Founder-led businesses
£1m to £5m turnover, with the founder still doing most of the selling. You need senior sales and marketing help, not another full-time salary.
Cornish and South West businesses
Owner-managed firms ready to grow, who want a plan and a pair of experienced hands rather than another agency.
Growing a business in CornwallSoftware and technology firms
Partners, consultancies and vendors with a loyal customer base, a founder doing the selling and nobody owning growth.
For software and ERP firmsRecruiters and specialist services
Firms selling into education, charities and the public sector who need business development but can't justify a full-time hire.
Four ways to work together
Monthly retainers with a clear scope, so you know what you're getting and can scale up or down.
Grow your existing customers
Your best customers could be worth far more. Keep them longer, sell them more and turn them into referrals.
- A plan for each of your most valuable customers
- Spot customers at risk of leaving, early
- Campaigns that sell more to people who already trust you
- Case studies and testimonials that win new work
Sales and marketing VA
Experienced hands for the regular jobs that keep sales and marketing moving, booked by the hour or day each month.
- Customer records and CRM kept up to date
- Email newsletters and social posts scheduled
- Website updates and new content uploaded
- Prospect research, follow-ups and diary booking
Launch something new
A new product, service or market that deserves a proper launch, from the idea to the first customers.
- What you offer, who it's for and what to charge
- A launch plan with clear dates
- Website page, emails, social posts and video
- An event or webinar to start conversations
Find new customers
You win work when you're in the room. I get you in front of the right people, so you can do what you're good at.
- A clear picture of your best-fit customers
- A list of the businesses worth approaching
- Personal outreach by email, LinkedIn and phone
- Meetings with real decision makers in your diary
Senior experience without a senior salary
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1Discovery call30 minutes, free. Where you are, where you want to be and whether I'm the right fit.
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2A clear proposalScope, days and outcomes in writing within a week. No long contract negotiation.
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3Work in your systemsI work in your email and customer records, so everything stays with you. A short report every month.
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4Review each quarterScale up, scale down or stop with 30 days' notice after the first three months.
Cornwall-based, with 25 years of growing businesses behind me
I live and work in Camelford. I've helped Cornish businesses, including an art gallery, a café, a food business and a leisure vehicle company, with business development, branding and websites. Alongside that, I've spent 25 years in sales and marketing for national firms, working with universities, charities, the public sector and professional services.
That means big-company experience at a price, and with a personal touch, that suits a growing business.
- Helped take a small consultancy to global number one in its field in under four years
- Launched a new consultancy service from scratch and beat targets year after year
- Grew one client from first enquiry to a £380k multi-year contract
- Won more than 100 new clients across universities, schools, charities, local government and professional services
"Tracey has enormous capabilities for brand promotion, lead generation and developing marketing ideas to promote new concepts, create a buzz in the market and reach the right people to attend webinars. Her designs are original and engaging, and she has achieved record attendance at webinars through email campaigns. I was most impressed with the scope and breadth of work she covered during the three years I worked with her, and she was always hard-working and innovative. I would highly recommend her."
Kind words from people I've worked with
"Tracey is a very experienced marketing and tech professional, but I have also seen her successfully take on tasks and roles outside of this. She is a committed and considerate individual who always focuses on customer and colleague needs. Added to her professional skills, she has a genuine warmth and interest in people, which makes her a valuable asset to any team or organisation. Her willingness and flexibility to rise to any role or challenge, whether aligned to her previous experience or in a new field, means I have no hesitation in recommending Tracey."
"I worked with Tracey for two years, developing new markets for partner and in-house products. Her stand-out skills are her ability to engage with customers and prospects in a genuine and personable manner, her confidence in discussing how complex and technical solutions could provide real-world business benefits, and her tenacity and self-motivation. And above all, a pleasure to work with."
"One of the most customer-focused people I have worked with."
"Tracey totally redesigned my website. It is now crisper, cleaner and much easier to navigate. Nothing is too much trouble for her, and she is very knowledgeable in setting up websites and internet marketing."
"I had the pleasure of working with Tracey for a few years, and during this time she was both fun to work with and extremely focused on the marketing tasks undertaken. She has an eye for detail and is very professional, all important when working in marketing."
"Tracey is an enthusiastic sales and marketing manager with an in-depth knowledge of the NHS. Her success is in part because she is able to gain the confidence of prospective customers and enthuse them about the products."
Work In Progress.
Short, practical posts on winning customers, growing a business and working from Cornwall.
Let's talk about your next quarter.
Book a free 30-minute call, or send a note and I'll reply within one working day.
web@tracey-adams.co.ukTell me a little about your business and what you need help with: growing your existing customers, launching something new, finding new customers, VA support or a bid. I'll reply within one working day.
Email web@tracey-adams.co.uk I'll only use your details to reply. See the privacy notice.